As part of our Community Engagement project we need to keep a blog outlining or progress. We're (me and 3 others) are working with local Brisbane radio station 4zzz to create a 30 second advertisement to be shown on Community TV channel Briz31.
Am more excited about this project now that we have got a clearer idea of our focus. We will be creating a motion graphics inspired animation that will outline the ethos of the radio station and also provide a chronological tour through the station's presence in the local community.
We have organised the group into the pre production and production phases with each person responsible for a primary role and a secondary job. I'm working in the preproduction phase which includes organising the collation and collection of the audio snippets and music tracks that will provide the basis of the advertisement. We also have a group member in charge of typography, sound design and animation.
The advertisement will signify the change in chronological era through both the sound and the visual (radios from 1970s to the present day). Instead of using a cut out style, we are planning to employ a retro graphics style to the illustrations by using a limited palette and heavy outline.
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