Oct 30, 2010

Princess Project

This project looks at the positive and negative sides of celebrity and is a possible topic for my final year film in 2011. I like the idea of idealistic visions of the princess colliding with today's idea of fame and celebrity and its close association with infamy.

Done

After a few last minute changes (including the overall size of the product which we really shouldve clarified at the very beginning of the project) we are done. You can view the final draft at the following link

I think we have produced a product that is exactly what the client required and is a commercially viable and professional looking advertisement that introduces the community radio station and the ideologies that support.

The group worked exceptionally well and we worked hard to produce a project of a high standard for application in a 'real world' setting. I'm very proud of what we have achieved.

Oct 12, 2010

Creating the Typical Princess Scene....Work in Progress


For the opening sequence of my post production assignment I want to create a typical princess moment reminiscent of Disney style so that people are expecting a film bout Princesses in the stereotypical vein, not in the way in which i intend to present them....hehehehe. Stay tuned more coming soon.

Character Designs

Update on an idea i have for my final year film and also as part of my assessment for post production and visual story class. I intend to place classic fairytale princesses in the 'real world' of fame and celebrity. Relying upon stories from the tabloids and trashy TV to direct the plot and shape the characters' experiences.Go to the following link to check out my version of a very girly Cinderella.  Character Sheet Cinderella

Oct 9, 2010

Summing up the Community Engagement Experience

Overall it was interesting to be able to work on a project that could potentially be a part of something professional- fingers crossed it gets an airing on Briz31.

My role has been an interesting one as producer. I've enjoyed liasing with the client and also with the group keeping morale up and working through any issues to ensure a positive and productive experience for each group member. Although the teamwork aspect of this task has been easy considering our group works together exceptionally well with egoless cooperation and each group member working to do their share and furthermore step in to help others who may be struggling. Each group member worked responsibly and with deadlines in mind. All of us worked towards a common goal and we are proud of what we have already achieved given the pleased reception we got from the client.

As part of my role, organisation and timelines were decided upon and enacted on a weekly basis through the typing up and distributing of weekly meeting minutes to the rest of the group. So from my perspective I think the project was organised effectively and efficiently as is evidenced by our ability to have completed the task on time for the client's needs.

Challenges Throughout the Project

When we first took on this project it was essentially a blank canvas with a very broad idea from the client. Our first hurdle was to narrow down what treatment we were going to apply to the advertisement and secondly how we were going to encapsulate the ethos of a 25 year old radio station in 30 seconds.

Once we had selected the idea for the advertisement and used the unifying structure of chronology to help tell the story of 4zzz we had to work together to create a treatment that each of us could understand from a design perspective given that we were an even mix of 2 and 3D animators. Flash animation was eventually decided upon as it gave us the best sense of the graphic icon driven design we were aiming to achieve.

This in itself served as a challenge to me, as Flash is a form of animation i tend to avoid given past experiences with the program and my current love affair with Toon Boom Animate Pro. So when it came time to animate my portion of the advertisement i had to relearn some aspects particular to Flash animation.

I was happy with the design of the cloud and my interpretation of the wrecking ball typography given my limited knowledge of both Flash and typographical design.

In addition to the visual we also had a few hiccups with the audio, most notably the crucial static tuning sound of the radio. Initially we had difficulty locating freely available sound and then struggled to make it sound like the tuning of a radio. After many revisions we were able to pitch it perfectly with the inclusion of a feedback sound that instantly denoted it as a wireless tuning to a new station.

All in all our challenges and the difficulties encountered throughout this project have been minimal.

Oct 7, 2010

Meeting with the Client

Today we met with the client. And we were pretty proud of how our advertisement looked and so were the client. We were advised of a few minor changes such as colour and the inclusion of their new logo, but overall they were very happy with the quality and style of the advertisement.



In order to allow more time at the close of the advertisement we were advised to cut one section of the ad which we were more than happy to do :) The rest of the meeting went well and for now the rest of the semester will be spent refining the animation and typography before we submit it for (fingers crossed) airing on Briz31.