When we first took on this project it was essentially a blank canvas with a very broad idea from the client. Our first hurdle was to narrow down what treatment we were going to apply to the advertisement and secondly how we were going to encapsulate the ethos of a 25 year old radio station in 30 seconds.
Once we had selected the idea for the advertisement and used the unifying structure of chronology to help tell the story of 4zzz we had to work together to create a treatment that each of us could understand from a design perspective given that we were an even mix of 2 and 3D animators. Flash animation was eventually decided upon as it gave us the best sense of the graphic icon driven design we were aiming to achieve.
This in itself served as a challenge to me, as Flash is a form of animation i tend to avoid given past experiences with the program and my current love affair with Toon Boom Animate Pro. So when it came time to animate my portion of the advertisement i had to relearn some aspects particular to Flash animation.
I was happy with the design of the cloud and my interpretation of the wrecking ball typography given my limited knowledge of both Flash and typographical design.
In addition to the visual we also had a few hiccups with the audio, most notably the crucial static tuning sound of the radio. Initially we had difficulty locating freely available sound and then struggled to make it sound like the tuning of a radio. After many revisions we were able to pitch it perfectly with the inclusion of a feedback sound that instantly denoted it as a wireless tuning to a new station.
All in all our challenges and the difficulties encountered throughout this project have been minimal.
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