Our Community Engagement project is really starting to take shape. Thanks to some great revisions in our Sound Design, we now have a solid basis upon which to build the visuals.
We chose to divide each section of the advertisement as equally as we could. I was responsible for the introduction and the Cloudland section (seen in the YouTube link above). When these ideas were presented to the group it was decided that they essentially captured the 'look' we were aiming for with the ad. Although the text was a little clunky we were able to learn from Alex how to create a fluid graphic typographical look to the font and the associated revisions were made. We also decided to ditch the music notes and the dance feet entering the screen as this overcomplicated and cluttered the staging area; something we have to be acutely aware of given the amount of movement in the advertisement and the short time frame available to communicate the message.
Next week we will hopefully present our final draft animatic and then move into the final revisions before the advertisement will be ready for 4zzz. Part of my role in this later stage of the production is to ascertain the production parameters required for an advertisement on Briz31. I will also have to write a disclosure statement of some kind absolving us of responsibility in the use of the prerecorded music that the station stipulated would be ok to use. So it all seems to be coming together and after weeks of fearing that we were running behind schedule in relation to other groups, we seem to have caught up and will be ready to present the project in good time and at a quality that we the group and the client should be happy to 'own.'
Sep 30, 2010
Sep 20, 2010
Working on the Animatic
Part of our pre production package is the creation of an animatic. Today saw predominantly Beth and Alex work on the second draft of the animatic in Flash, I was also able to share opinions and share in the creation of it and the formulation of ideas.
After last week's meeting we were armed with a series of revisions and suggestions for this draft of the animatic. At the moment we have settled on the background colour, a gradient black/burnt orange fill that gives definition to the stage area of the animation and furthermore creates a border of sorts. At times we struggled to come up with politically correct icons and symbols as ironically the reason most symbols are recognizable is due to their stereotype status as the archtype; something that would be an issue for a social justice driven radio station like 4zzz.
The animatic at the moment lacks the final choice of fonts so at times it can be difficult to envision the final result. However the icons and symbols we have chosen are coming together well and fit with the overall theme and look of the advertisement.
After last week's meeting we were armed with a series of revisions and suggestions for this draft of the animatic. At the moment we have settled on the background colour, a gradient black/burnt orange fill that gives definition to the stage area of the animation and furthermore creates a border of sorts. At times we struggled to come up with politically correct icons and symbols as ironically the reason most symbols are recognizable is due to their stereotype status as the archtype; something that would be an issue for a social justice driven radio station like 4zzz.
The animatic at the moment lacks the final choice of fonts so at times it can be difficult to envision the final result. However the icons and symbols we have chosen are coming together well and fit with the overall theme and look of the advertisement.
Sep 19, 2010
Community Engagement Group Roles
We're about half way through the timeline for this project and the group has been working together exceptionally well, with each member willing to stay back to work on the project and keen to get involved in as many aspects of the project as possible.
Not sure if I've outlined this before, but felt that I should go into more detail in relation to our roles within the group.
Currently we're still in Preproduction phase and this is where my role as 'Producer' has the bulk of its workload. We sat down as a group and developed a production schedule as I see it as part of my role to ensure that we are pretty much sticking to that expectation as much as humanly possible. I also see it as part of my responsibility to keep minutes of meetings and each week I distribute through FaceBook an outline of the meeting and the set objectives for the following week. My job also entails communications with the client, setting up meetings, troubleshooting and ensuring that the group is happy with all aspects of the project thus far. As part of my preproduction role I also obtained and selected segments of audio suitable for the project.
The production phase of the project is where the other group members take charge. Marnie is sound designer, Alex is in charge of typography design and Beth is in charge of animation design. Although each of us will experience all aspects of the production phase through the equal sharing of the animation workload.
At the moment we have run into a small snag with the use of music and copyright, but its an issue that we have been able to overcome through reliance upon group members siblings (handy). At the last meeting we Marnie submitted the latest sound edit and Beth and Alex talked us through the basic animatic. We were able to identify potential issues with both aspects of the project and will work together as a team to create a vision of 4zzz that closely aligns to our and the client's expectations. I do however think that it is the sort of project that will have to wait for judgement until we can see a product in colour, as it is difficult to imagine how it will look and to furthermore ascertain whether all group members and the coordinator are on the same page in terms of design animation.
Not sure if I've outlined this before, but felt that I should go into more detail in relation to our roles within the group.
Currently we're still in Preproduction phase and this is where my role as 'Producer' has the bulk of its workload. We sat down as a group and developed a production schedule as I see it as part of my role to ensure that we are pretty much sticking to that expectation as much as humanly possible. I also see it as part of my responsibility to keep minutes of meetings and each week I distribute through FaceBook an outline of the meeting and the set objectives for the following week. My job also entails communications with the client, setting up meetings, troubleshooting and ensuring that the group is happy with all aspects of the project thus far. As part of my preproduction role I also obtained and selected segments of audio suitable for the project.
The production phase of the project is where the other group members take charge. Marnie is sound designer, Alex is in charge of typography design and Beth is in charge of animation design. Although each of us will experience all aspects of the production phase through the equal sharing of the animation workload.
At the moment we have run into a small snag with the use of music and copyright, but its an issue that we have been able to overcome through reliance upon group members siblings (handy). At the last meeting we Marnie submitted the latest sound edit and Beth and Alex talked us through the basic animatic. We were able to identify potential issues with both aspects of the project and will work together as a team to create a vision of 4zzz that closely aligns to our and the client's expectations. I do however think that it is the sort of project that will have to wait for judgement until we can see a product in colour, as it is difficult to imagine how it will look and to furthermore ascertain whether all group members and the coordinator are on the same page in terms of design animation.
Sep 8, 2010
Audio and Text
Locked in most of the audio today and was able to make some further cuts to ensure that the advertisement fits within the 30sec time slot. In addition to the audio we were able to finalise the 'script' for the motion typography. We've made the decision to animate the text and images in Flash in keeping with the streamlined simplistic design style of the overall ad.We're also going to add simplistic symbols and images to enable us to cover a range of decades and a range of topics without compromising on the mini narratives of each section.
Im envisioning this style of graphics and symbols, will create a folder to share with the others to see whether we are on the same page (literally).
Basic colours perhaps in a more pastel palette? With words, images and actions combined.
The final song for the tagline has also been chosen and its a song that we believe best fits with the ethos and motivations of the radio station.
This week will see the storyboarding completed for discussion in the next meeting. Overall progress is steady and I believe that we have a fairly unified vision of the advertisement.
Im envisioning this style of graphics and symbols, will create a folder to share with the others to see whether we are on the same page (literally).
Basic colours perhaps in a more pastel palette? With words, images and actions combined.
The final song for the tagline has also been chosen and its a song that we believe best fits with the ethos and motivations of the radio station.
This week will see the storyboarding completed for discussion in the next meeting. Overall progress is steady and I believe that we have a fairly unified vision of the advertisement.
Pixelprovement
Improved a bit with some guidance from those in the know :) This one was done in photoshop CS3
Sep 5, 2010
Pixel Experimentation
Something I've always wanted to have a go at is Pixel Art- i like the idea that a style of artwork that was popular when i was a kid and computers came with two on screen colours - orange and black or green and black. So this is my first attempt.
I think i have to research exporting it cos now its all fuzzy :(
I think i have to research exporting it cos now its all fuzzy :(
Sep 4, 2010
4zzz Audio
Contacted 4zzz and they were extremely helpful in providing us with the information we required including the Audio snippets and the music tracks. I spent about 5 hours trawling through the tracks finding suitable key phrases and audio tracks that would be appropriate for community television. Given that 4zzz is a left wing anti establishment driven station you can imagine that some of the stuff was unusable.
The key phrases will make up the basis for the typography and by next meeting our sound technician should have a preliminary track laid down so that we can get an idea of time and amount of content that will be appropriate for a 30sec advertisement. The tracks that ive chosen give an overall impression of where the station has stood in terms of Brisbane history since 1975. We are keen to get moving on the actual motion typography but there is still more preproduction stuff to do, next week will see the final tracks chosen, the storyboard completed and the basic text movement started.
The key phrases will make up the basis for the typography and by next meeting our sound technician should have a preliminary track laid down so that we can get an idea of time and amount of content that will be appropriate for a 30sec advertisement. The tracks that ive chosen give an overall impression of where the station has stood in terms of Brisbane history since 1975. We are keen to get moving on the actual motion typography but there is still more preproduction stuff to do, next week will see the final tracks chosen, the storyboard completed and the basic text movement started.
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