Sep 20, 2010

Working on the Animatic

Part of our pre production package is the creation of an animatic. Today saw predominantly Beth and Alex work on the second draft of the animatic in Flash, I was also able to share opinions and share in the creation of it and the formulation of ideas.

After last week's meeting we were armed with a series of revisions and suggestions for this draft of the animatic. At the moment we have settled on the background colour, a gradient black/burnt orange fill  that gives definition to the stage area of the animation and furthermore creates a border of sorts. At times we struggled to come up with politically correct icons and symbols as ironically the reason most symbols are recognizable is due to their stereotype status as the archtype; something that would be an issue for a social justice driven radio station like 4zzz.

The animatic at the moment lacks the final choice of fonts so at times it can be difficult to envision the final result. However the icons and symbols we have chosen are coming together well and fit with the overall theme and look of the advertisement.

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