Our Community Engagement project is really starting to take shape. Thanks to some great revisions in our Sound Design, we now have a solid basis upon which to build the visuals.
We chose to divide each section of the advertisement as equally as we could. I was responsible for the introduction and the Cloudland section (seen in the YouTube link above). When these ideas were presented to the group it was decided that they essentially captured the 'look' we were aiming for with the ad. Although the text was a little clunky we were able to learn from Alex how to create a fluid graphic typographical look to the font and the associated revisions were made. We also decided to ditch the music notes and the dance feet entering the screen as this overcomplicated and cluttered the staging area; something we have to be acutely aware of given the amount of movement in the advertisement and the short time frame available to communicate the message.
Next week we will hopefully present our final draft animatic and then move into the final revisions before the advertisement will be ready for 4zzz. Part of my role in this later stage of the production is to ascertain the production parameters required for an advertisement on Briz31. I will also have to write a disclosure statement of some kind absolving us of responsibility in the use of the prerecorded music that the station stipulated would be ok to use. So it all seems to be coming together and after weeks of fearing that we were running behind schedule in relation to other groups, we seem to have caught up and will be ready to present the project in good time and at a quality that we the group and the client should be happy to 'own.'
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