Audio and Text

Locked in most of the audio today and was able to make some further cuts to ensure that the advertisement fits within the 30sec time slot. In addition to the audio we were able to finalise the 'script' for the motion typography. We've made the decision to animate the text and images in Flash in keeping with the streamlined simplistic design style of the overall ad.We're also going to add simplistic symbols and images to enable us to cover a range of decades and a range of topics without compromising on the mini narratives of each section.

Im envisioning this style of graphics and symbols, will create a folder to share with the others to see whether we are on the same page (literally).

Basic colours perhaps in a more pastel palette? With words, images and actions combined. 

The final song for the tagline has also been chosen and its a song that we believe best fits with the ethos and motivations of the radio station.

This week will see the storyboarding completed for discussion in the next meeting. Overall progress is steady and I believe that we have a fairly unified vision of the advertisement.